Get in front of the people who run the channel.
One partnership puts your brand in the rooms, the inboxes and the communities where channel marketing and sales leaders spend their time.
See your 2027 options
- See exactly who you'll reach
- Build your sponsorship in 2 minutes
- Download the 2027 prospectus
WHO YOU GET IN FRONT OF
Two audiences. One sponsorship.
Who's in the room
65%
decision makers
35%
influencers
Decision makers: Director and above, plus channel sales managers. Influencers: the practitioners who shape the shortlist.
Channel marketing leaders
- CMOs and VPs of channel and partner marketing
- Directors of channel marketing
- Partner and channel marketing managers
- Through-channel marketing and MDF owners
73% Director and above
1,100+ members.
See the breakdown
Channel sales leaders
- Channel chiefs and VPs of channel sales
- Directors of channel and partner sales
- Channel sales managers
- Channel and partner account managers (CAMs and PAMs)
56% channel sales managers and above
900+ members.
See the breakdown
At vendors, suppliers, distributors and TSDs across IT, telecom, cybersecurity, cloud and AI.
Your reach
- 2,000+
- members
- 25,000+
- channel professionals on our email lists
- 100,000+
- channel touchpoints a year
- 400
- attendees at the Global Summit in Dallas
OUR MEMBERS WORK AT COMPANIES LIKE
AND MANY MORE, INCLUDING
THE PROBLEM
Most channel sponsorships buy you two days and a lead scanner.
You pay for the booth. You fly the team in. You stand next to 300 other logos, talking to people who were never going to buy.
By Monday, nobody remembers you were there.
That's not a marketing problem. It's a room problem.
THE FIX
We built a different kind of reach.
Small. Senior. Channel only.
Every person here markets or sells through partners. That's the only reason they're here, and it's why they keep coming back.
Join us and you're not a logo on a banner. You're in the conversation.
THE FULL YEAR
Everything we'll run in 2027
4 summits
The Global Summit in Dallas, the EMEA Summit and two virtual summits.
8 Insider Forums
Half-day, invitation only, with a shared meal. Northern California, New England, Florida, Denver, Seattle, Raleigh, London and Rio de Janeiro.
60 chapter meetups
Across 15 chapters.
52 weeks of AI in the Channel
The weekly newsletter channel pros actually read.
Dedicated emails
Your message, your creative, no one else's logo.
The community
Where members go between events.
THE MATH
The room, once. Or the whole year.
One event at a time
- The summits you choose
- Insider Forums
- Dedicated emails
- Newsletter placements
- Community access
Pay full price for each summit.
Annual
- All four summits
- 8 invitation-only Insider Forums
- Dedicated emails
- Newsletter placements
- Community access
Up to 26% less than buying the four summits separately, and the rest only comes with annual.
What sponsors say
“There's really no other place to discuss marketing in a channel capacity, and they've created this community that all of us are here. A lot of our clients are here, and a lot of prospects are here.”
Kristin CareyVP Partner Development, eTrigue“It's so specialized, and we're in the place we need to be to have those conversations with marketers and those folks in the channel.”
Jordan CassidyVP of Marketing, Structured“It's a great community of channel pros in all different roles and they're looking for new ideas, networking with their peers, and also looking at innovative technology. I would recommend to others to also sponsor.”
Cassandra GholstonCEO, PartnerTap“On the CMA side, being taken care of as a vendor has been awesome. It's a joint, coordinated effort, and no matter who I ask, I get the same answer.”
Grey OwenManager, Account Success, Crossbeam“The CMA Summit aligns very well with some of our growth strategies and working through the channel and really understanding the needs of marketing in the channel.”
Katie MerillCEO, B-Lynk“I would definitely recommend the Channel Marketing Association event and also joining as a member. It's a community and a space that didn't get a lot of attention in prior years. Now there is great momentum moving forward.”
Daniel NissanFormer CEO, StructuredYou don't need a bigger room. You need the right one.
We're the right room if:
- Your buyers are channel marketers, channel sellers or partner leaders.
- You want the channel to know your name, not just see your logo once.
- You'd rather have 20 real conversations than 500 badge scans.
6 Gold. 8 Silver. 12 Bronze. 6 Emerging. That's it for 2027.
Most add-ons go to one sponsor only. Placement is first come, first served.
QUESTIONS
What do I get when I sign up?
Full audience details, the Visibility Builder that recommends a package for your goals, and the 2027 prospectus.
Why do you verify my email?
So the packages go to real channel companies, not bots.
Do I have to choose CMA or CSA?
You pick a home-base community. You can add the second one.
Can I sponsor just one event?
Yes. Every summit and chapter meetup can be sponsored on its own. See the math above for why most sponsors go annual.