Channel Marketing Association
1,100+ members. 14,000 channel marketers across North America, EMEA and APAC.
Breakdown
CMO / VP42%
Director31%
Manager and below27%
Get in front of the people who run the channel.
2,000+ channel marketing and sales leaders. 40,000 on our lists. Summits, Insider Forums, newsletters and communities in one sponsorship.
See your 2027 options
- See exactly who you'll reach
- Build your sponsorship in 2 minutes
- Download the 2027 prospectus
OUR MEMBERS WORK AT COMPANIES LIKE
Vendors, suppliers, distributors and TSDs across IT, telecom, cybersecurity, cloud and AI.
Your reach
- 2,000+
- members
- 40,000
- channel professionals on our email lists
- 100,000+
- channel touchpoints a year
- 65%
- of our members are decision makers
- 400
- attendees at the Global Summit in Dallas
- 8
- invitation-only Insider Forums
- 15
- chapters, 60 meetups a year
- 52
- weekly issues of AI in the Channel
THE PROBLEM
Most channel sponsorships buy you two days and a lead scanner.
You pay for the booth. You fly the team in. You stand next to 300 other logos, talking to people who were never going to buy.
By Monday, nobody remembers you were there.
That's not a marketing problem. It's a room problem.
THE FIX
We built a different kind of reach.
Small. Senior. Channel only.
Every person in it markets or sells through partners. That's the only reason they're there. And the ones who matter most keep coming back: to the summits, the Insider Forums, the chapter meetups and the community.
Sponsor with us and you're not a logo on a banner. You're in the conversation.
Two audiences, one partnership
Across 2,000+ members
65%
decision makers
35%
influencers
Decision makers: Director and above, plus channel sales managers. Influencers: the practitioners who shape the shortlist.
Channel Sales Association
900+ members. 26,000 channel sellers. CAMs, PAMs, directors and sales leaders.
Breakdown
Manager24%
CAM / PAM23%
Individual contributor21%
Director18%
Senior VP+14%
Reach the people who market through the channel, the people who sell through it, or both.
THE FULL YEAR
Everything we run in 2027
4 summits
The Global Summit in Dallas, the EMEA Summit and two virtual summits.
8 Insider Forums
Half-day, invitation only, with a shared meal. Northern California, New England, Florida, Denver, Seattle, Raleigh, London and Rio de Janeiro.
60 chapter meetups
Across 15 chapters.
52 weeks of AI in the Channel
The weekly newsletter channel pros actually read.
Dedicated emails
Your message, your creative, no one else's logo.
The community
Where members go between events.
The Forums, the dedicated emails, the newsletters and the community are not sold separately. At any price. The only way in is an annual sponsorship.
THE MATH
Sponsor one event, or get every room for less.
Buy all four summits one at a time and you pay nearly a quarter more. And you still don't get the Forums, the emails, the newsletters or the community.
The room, once. Or the whole year.
What sponsors say
“There's really no other place to discuss marketing in a channel capacity, and they've created this community that all of us are here. A lot of our clients are here, and a lot of prospects are here.”
Kristin CareyVP Partner Development, eTrigue“It's so specialized, and we're in the place we need to be to have those conversations with marketers and those folks in the channel.”
Jordan CassidyVP of Marketing, Structured“It's a great community of channel pros in all different roles and they're looking for new ideas, networking with their peers, and also looking at innovative technology. I would recommend to others to also sponsor.”
Cassandra GholstonCEO, PartnerTap“On the CMA side, being taken care of as a vendor has been awesome. It's a joint, coordinated effort, and no matter who I ask, I get the same answer.”
Grey OwenManager, Account Success, Crossbeam“The CMA Summit aligns very well with some of our growth strategies and working through the channel and really understanding the needs of marketing in the channel.”
Katie MerillCEO, B-Lynk“I would definitely recommend the Channel Marketing Association event and also joining as a member. It's a community and a space that didn't get a lot of attention in prior years. Now there is great momentum moving forward.”
Daniel NissanFormer CEO, StructuredThis is for you if
- Your buyer is a channel marketer, a channel seller, or a partner leader
- You want to be known by the channel, not just seen once
- You'd rather have 20 real conversations than 500 badge scans
This is not for you if
- You want the biggest crowd you can find
6 Gold. 8 Silver. 12 Bronze. 6 Emerging. That's it for 2027.
Most add-ons go to one sponsor only. Placement is first come, first served.
Sponsored in 2026? Your returning sponsor rate holds until December 1, 2026.
QUESTIONS
What do I get when I sign up?
Full audience details, the Visibility Builder that recommends a package for your goals, and the 2027 prospectus.
Why do you verify my email?
So the packages go to real channel companies, not bots.
Do I have to choose CMA or CSA?
You pick a home-base community. You can add the second one.
Can I sponsor just one event?
Yes. Every summit and every chapter meetup can be sponsored on its own. The Forums, dedicated emails, newsletters and community come with annual only.